Behind the Scenes: "The funnest shoot in the history of shoes"
CAUTION: THESE IMAGES MIGHT MAKE YOU HUNGRY!
Shooting our launch campaign we changed the concept and storyline many, many times.
But towards the end we knew - let´s focus on our products and make it fun!
As you might be able to tell by your mouth watering up, we used edibles along our shoes (and yes, we snacked them too).
We actually still have the happiest kitchen thanks to our smiling lemons!