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Our Soft (like puppy ears) Launch
We got incredibly lucky on the first LFW weekend this September and were able to present our brand and what we had worked on the past months.
We had an absolute blast (despite a mini nervous breakdown the day before) and we were so excited to get some real life feedback. We had one lady try on
almost all our models, and she loved the height and comfort - yayy!!
Whilst we were worried people would ask for popcorn as a snack (yep, thats popcorn in the display box) nobody ended up asking for food, but our shoes. So we felt really flattered - shoes over food.. something we might want to look into…
Behind the Scenes: "The funnest shoot in the history of shoes"
CAUTION: THESE IMAGES MIGHT MAKE YOU HUNGRY!
Shooting our launch campaign we changed the concept and storyline many, many times.
But towards the end we knew - let´s focus on our products and make it fun!
As you might be able to tell by your mouth watering up, we used edibles along our shoes (and yes, we snacked them too).
We actually still have the happiest kitchen thanks to our smiling lemons!
7am flights are not so bad when you may expect sunshine
(coming from rainy London) and a homemade pasta for lunch! We have been going
back and forth quite a bit (don´t get us wrong… we still get excited
about the food) to make sure our launch collection does not only look
the way it is supposed to, but feels great too.
We chose the most luxurious calf leathers available and used the best printing processes in the Marche Region. Some shoes we made up to 3 times until we had the perfect look and feel.
So here´s a little look at not only our incredibly talented craftsmen in Italy, but the views, the feel, well and yes, the food too.