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PRIVACY POLICY

1. ABOUT US

This is the Privacy Policy of Maxine Shoes Ltd (“Maxine”, “Maxine Shoes”, “we”, “our”, “us”). We operate the websites www.maxineshoes.com. We are Maxine Shoes Ltd, a company registered in England and Wales under company number 10730433 and our registered office and main trading address is 10 Hawthorne Crescent, Unit 105, London SE10 9GR.

Our VAT number is 273020048.

You can contact us by e-mail (open from Monday to Friday, 9.30am to 6pm GMT).

2. ABOUT THIS PRIVACY POLICY AND YOUR CONSENT

We respect the privacy rights of our online visitors and customers (“you”, “your”, “yours”) and recognise the importance of protecting the information collected about them. This Privacy Policy guides you through how we collect, store and use your personal data that you provide us with to enable our online visitors to be fully informed of our privacy policies.

By visiting our site, registering for any account or ordering or purchasing from us, you are accepting and consenting to the practices described in this Privacy Policy and our Terms & Conditions. If you are under 18, we require that you inform a parent or guardian about Maxine Shoes´s Privacy Policy and Terms & Conditions as well as requiring their consent to the Privacy Policy and the Terms & Conditions before registering or placing an order with Maxine Shoes.

This Privacy Policy does not apply to websites maintained by other companies or organisations which we are associated with. Please ensure that you read the Privacy Policy of such other companies or organisations before submitting your details.

3. WHAT PERSONAL DATA DO WE OBTAIN AND HOW DO WE USE THIS

Maxine Shoes collects personal information from you directly in several ways, such as when you place an order or send us any communication or submit any information through our site. We may also use your personal information to send you marketing updates but only ever in accordance with your preferences (as detailed in Paragraph 5 (Marketing and Opt-Out Provisions)). We may also use your personal data to manage and improve our business and site and to keep internal records and maintain reasonable archives, including anonymous statistical data about browsing actions and patterns, which does not identify any individual.

We may generate personal information ourselves, including in the course of providing you with any service or registration or operating our website or processing an order or performing a contract or in connection with the processing of any payment or arranging for any delivery, return or exchange. These details allow us to process your order and to let you know the status of your order.

We may also obtain and disclose such personal information to third parties in the course of processing an order or performing a contract, including in connection with the processing of any payment or arranging for any delivery, return or exchange. We may also collect personal information when you visit and use our website, including information that is automatically provided by your browser to our servers and information collected by cookies or other tracking and analytical technologies. If we do use cookies or other technologies to store or collect data from your computer, this will be detailed in the section titled “Cookies”.

In respect of any saved card details, we will only ever store the card type, the last four digits of the card used and the expiry date and such card details will never be shared with third parties and will only be used to process your order, using our payment partner’s safe payment platform systems. To help ensure that your shopping experience is safe, simple and secure, Maxine Shoes uses Secure Socket Layer (SSL) technology.

4. WHO WE SHARE YOUR PERSONAL INFORMATION WITH

We do not sell your details to third party marketing companies. We may obtain and disclose personal data to third parties (including intermediaries) as necessary to process any order or provide any service to you, including carrying out any checks, processing or recovery of any payment, carrying out delivery of any goods or exchanges or collection of any returns, to enforce or administer any contract or deal with any claims.

Saved card details will never be shared with third parties (other than for the purpose of processing a payment to us) and will only be used to process your order, using our payment partner’s systems. To help ensure that your shopping experience is safe, simple and secure, Maxine Shoes uses Secure Socket Layer (SSL) technology.

Where any functionality of our website is clearly designed to make information public (e.g. a public forum), any information you provide in relation to that forum or other functionality, which is provided in such circumstances where it is clear that it is intended to be published, will be disclosed to the public accordingly. We may supply customer personal data to a government authority or regulator where required to comply with a legal requirement, for the administration of justice or where reasonably required to protect your vital interests.

5. MARKETING AND OPT-OUT PROVISION

We may use your contact information to send you alerts (by email or other method) for new products, features, enhancements, special offers, upgrade opportunities, contests, events of interest and marketing promotions. When you register for an account or submit an order, you will be given the option to opt-out of subscribing to our alerts.

We do not sell or otherwise pass your details to third parties for marketing purposes. Marketing communications you subscribe to will only be sent by Maxine Shoes.

At all times, we will offer you the opportunity to unsubscribe out of any service or update to which you have subscribed, if you change your mind. Any email we send you will contain an easy automated unsubscribe link so that you can opt-out of that particular mailshot. Simply follow the indications in the email. Alternatively, you can change your email preferences or opt out of all emails by logging into “My Account” page.

6. HOW YOU CAN ACCESS AND CHANGE YOUR PERSONAL INFORMATION ON WWW.MAXINESHOES.COM

If for any reason you are concerned that the personal information held by Maxine Shoes is not correct, please visit the website and, after logging into the site using the “LOG IN” menu on the home page, your personal information will be made available for review and change in the “MY ACCOUNT” page. Only you or, upon your request, Maxine Shoes customer care may access your personal data from our website. Information may be changed online within your “ACCOUNT DETAILS”, “ADDRESS BOOK”. You may also contact us by e-mail and we will amend your personal details.

7. SAFEGUARDING YOUR PERSONALLY IDENTIFIABLE INFORMATION

We will take reasonable care to maintain appropriate safeguards to ensure the security, integrity and privacy of the information you have provided us with. When you place an order or access your account information, we use a Secure Socket Layer (SSL) encryption, which encrypts your information before it is sent to us to protect it from unauthorised use and we will only ever store the card type, the last four digits of the card used and the expiry date and such card details will never be shared with third parties and will only be used to process your order, using our payment partner’s safe payment platform systems. We take care to make our site secure and all credit or debit card transactions on this site are processed using a secure online payment gateway that encrypts your card details in a secure host environment.

8. YOUR LEGAL RIGHTS

We process your personal data in accordance with the United Kingdom Data Protection Act 1998 (the “Data Protection Act”), which governs personal data generally, including your rights. We also process customer personal data in accordance with the United Kingdom Privacy and Electronic Communications (EC Directive) Regulations 2003, which governs use of telephone numbers, fax numbers and email addresses for unsolicited direct marketing.

Under the Data Protection Act, you are entitled to ask us whether we are processing your customer data, to describe what customer personal data we are processing, to explain what purposes we use it for and the types of persons we disclose it to and to request a copy of your customer personal data. We may charge a fee, in an amount prescribed by law, for providing this information. This fee is £10 as at the date this Privacy Policy is published. The law does allow us, in certain cases, to refuse your request and we will advise you at the time if this is the case.

You have the right to ask us to stop using your customer personal data for any purpose that is causing you substantial damage or substantial distress, which is unwarranted. You have the right to ask us to stop using your customer personal data to carry out direct marketing to you, including sending you advertising or marketing material. You have the right to ask us to change, erase, block or modify any inaccuracies in your customer personal data.

The applicable laws are regulated by the Information Commissioner (www.ico.gov.uk) in the United Kingdom. You may have the right to claim compensation for damage you suffer. In addition to your rights above, it is open to you, if you have a complaint or concern, to seek assistance from such government regulator.

9. WHERE AND HOW TO ASK QUESTIONS OR FILE COMPLAINTS

If you require further information about our Privacy Policy, please go to the Frequently Asked Questions section of the website where frequently asked questions are answered. If you require more information please go to the “Contact” page of the website. You can also contact Maxine Shoes customer care by e-mail.

10. LEGAL STATUS OF THIS PRIVACY POLICY

This Privacy Policy is not intended to and does not create or form part of any contract or create any contractual rights or amount to any representation to induce a contract. Your rights in relation to this Privacy Policy are limited to any non-contractual obligation of confidentiality we may owe you at law and any non-contractual rights you may have at law.

We may change this Privacy Policy from time to time without notice to you, including by publishing a new version on our website. You should check our website from time to time for updates to our Privacy Policy.

 

WHAT ABOUT COOKIES?

We use cookies when you visit our site. There are four main types of cookies – here’s how and why we use them.

1. Site functionality cookies – these cookies allow you to navigate the site and use our features, such as “Add to Bag” and “Add to Wishlist”.

2. Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.

3. Customer preference cookies – when you are browsing or shopping on Maxine Shoes, these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible, and more personal to you.

4. Targeting or advertising cookies – these cookies are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.

By using our site, you agree to us placing these sorts of cookies and accessing them when you visit the site in the future. If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies. Further information about cookies can be found at https://ico.org.uk/for-organisations/guide-to-pecr/cookies-and-similar-technologies/. Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our site, and the complete Maxine Shoes user experience that we pride ourselves on providing our customers.”

 

 

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